The Seven Principles of Persuasion
The Seven Principles of Persuasion
1. Reciprocity
People feel obliged to return favors or concessions. By offering something first, you increase the likelihood of receiving something in return.
2. Liking
Individuals are more easily persuaded by people they like. Establishing common ground and genuine rapport enhances influence.
3. Social Proof
In uncertain situations, people look to others’ actions to determine their own. Demonstrating that others are engaging in a behavior encourages adoption.
4. Authority
People tend to follow the lead of credible, knowledgeable experts. Highlighting authoritative endorsements can bolster persuasiveness.
5. Scarcity
Items or opportunities become more desirable when they are perceived as limited or exclusive. Emphasizing rarity can drive demand.
6. Consistency and Commitment
Once individuals commit to something, they are more likely to follow through to remain consistent with their self-image. Securing small initial commitments can lead to larger ones.
7. Unity
People are more influenced by those with whom they share a sense of identity or belonging. Emphasizing shared group memberships or experiences fosters a sense of togetherness.